To stimulate citizen participation, Radio Canada International’s Special Projects Team launched in 2010, The Roots Challenge, a national short films and multimedia competition inviting Canadian filmmakers to submit 3-8 minute films. This competition aimed to show the contribution of all cultures to the Canadian mosaic. ‘Roots’ is a reflection of what makes Canada what it is today. Over 150 films were submitted of which close to 60 were chosen for the competition and submitted to the jury and to the public via the on-line competition. More than 5,000 people from 25 countries voted for the three Popular Vote Choice prizes. The Roots Challenge was awarded the Salut aux Talents trophy in the Public Valour category given out by Radio-Canada.